Joe's Jog, now in its third year, will take place before the Mattioli Woods Rothley 10k running event, which takes place in the Leicestershire village on Tuesday 14 June.

The inclusive and family-friendly fun run gives families and children aged seven and over the chance to be part of the Rothley 10k evening. It also raises awareness of the vital work of the JHMT.

Joe's Jog will start at 6.18pm. The precise start time is because this year would have seen Joe Humphries turn 18, so JHMT has launched GO18FORJOE, a campaign to encourage people to get involved with the charity by doing something based around the number 18.

Joe was 14 when he collapsed and died suddenly while out jogging near his Rothley home. He was a victim of SADS – sudden arrhythmic death syndrome – a heart condition which can strike anyone at any time, particularly otherwise fit and healthy young people.

Since Joe's death, his family and friends have worked tirelessly to raise awareness of SADS and sudden heart deaths. They set up the JHMT to provide free CPR training, help fund community defibrillators and campaign for better understanding of SADS. The charity also runs the Inspire Awards, a small grants scheme that helps inspiring young people to fulfill their potential.

Steve Humphries, chair of the JHMT, said: "This is another chance for families to stride out together at our annual fun run, which helps bring the community together in raising funds for JHMT's work to save young heartbeats.

"Nearly 100 runners took part last year and we do hope for another great turnout this year.

"We'll also have our GO18FORJOE selfie board on hand and will be asking people to show their support for JHMT by having their picture taken with it – it says "I'm going 18 for Joe" – and posting their picture on social media. It's an important year for our charity, and we want to spread the word about our work as widely as possible, which is why we've launched the GO18FORJOE campaign."

Advance entry costs £5 for adults and £3 for children (minimum age 7). On-the-day entry costs £10 for adults and £6 for children.

All funds raised from Joe's Jog will go towards JHMT's vital work.

To take part in Joe's Jog, enter online at: www.jhmt.org.uk/events/2016/06/joes-jog1

To find out more about the Trust's work, to get involved as a volunteer, or to learn how to apply for the Inspire Awards or CPR training for your sports club, visit www.jhmt.org.uk

More information about the Mattioli Woods Rothley 10k is available at www.rothley10k.com